Savannah Coffee Roasters
THE CAMPAIGN AT A GLANCE
Total Reach: 1,000 Local Professionals
Venue Coverage: Local Workplaces & Luxury Residences
Feedback Collected: 157 Verified Digital Responses
Campaign Date: Monday, April 6th, 2026
Core Objective: Disrupt the mundane Monday morning routine by replacing generic office coffee with a premium brand experience, establishing a definitive B2B user mandate for workplace stocking, and driving targeted foot traffic to the W. Liberty St. café.
THE CHALLENGE
Savannah’s professional landscape is evolving, driven by a growing influx of a younger workforce that prioritizes craft culture, local heritage, and premium flavor profiles over commercial baselines. The challenge was to break through the insulation of local offices and high-density luxury residences to introduce Savannah Coffee Roasters’ signature "Good & Evil" blend, capturing verifiable demand to expand B2B wholesale lines and fuel direct-to-café traffic.
THE WANDERPERKS SOLUTION
Rather than relying on static advertisements or unengaging mailers, the campaign deployed a high-touch, 1-to-1 Representative Hand-off model directly to desks and common areas on the first morning of the workweek.
Each professional received a 2oz "Pot Perfect" ground sample bag attached to a data-capture feedback flyer. This tactile touchpoint turned a standard office coffee routine into an interactive brand trial, triggering immediate consumption and mobile survey completion
THE RESULTS
1. Pre-Campaign Brand Awareness
The sampling functioned as an organic customer acquisition channel, engaging both unreached segments and latent advocates.
Brand Discovery:21.6% of recipients were entirely new to the brand, trying Savannah Coffee Roasters for the first time.
The Latent Consumer:22.3% were aware of the brand but had never physically visited the café.
Existing Retention:56.1% identified as existing customers, utilizing the drop to reinforce ongoing brand loyalty.
2. Competitive Flavor Performance
Question: "Compared to your 'usual' daily coffee, how did this roast rank in terms of flavor?"
Total Positive Sentiment:98% of the entire audience rated the "Good & Evil" blend over their standard commercial choice.
The Gold Standard:63.7% stated the roast was "Much Better" than their routine coffee, while 14.6% labeled it their "Favorite Coffee Ever."
Status Quo Resistance: Only 2% found it "about the same" or "not for them."
3. The B2B Wholesale Mandate
Question: "If you had the choice, would you prefer to see this local roast stocked in your workplace?"
The "Yes" Vote:83.4% of participants explicitly demanded Savannah Coffee Roasters as their permanent building/office amenity.
Indifferent/No:16.6% expressed satisfaction with existing provisions or had no preference.
4. Conversion & Physical Foot Traffic Intent
An evaluation of the likelihood to visit the W. Liberty St. café on a 1–5 scale revealed clear demographic behavioral pathways:
The Café Seekers (Ages 25–34):21.4% High Intent (Score 4-5). This cohort is the primary catalyst for immediate brick-and-mortar retail traffic.
The Brand Adopters (Ages 18–24):11.8% High Intent (Score 4-5). High product affinity but requires recurring digital or proximity prompts to cross the retail threshold.
The Office Loyalists (Ages 45–55+):~8% High Intent (Score 4-5). Demonstrates low retail transit intent but signals the highest individual decision-making power for building procurement and wholesale contract authorization.
AGE RANGE DISTRIBUTION
18 – 24 (Gen Z): 32.5%
25 – 34 (Young Professionals): 17.8%
35 – 54 (Mid-Career/Management): 26.1%
55+ (Senior Leadership/Residents): 23.6%.
KEY INSIGHTS
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VOICE OF THE CONSUMER
"Very smooth and flavorful. Way better than any store bought coffee." — Marine Industry Professional, Savannah
"I enjoyed the taste of this coffee! It was not bitter and had a well-rounded flavor." — Luxury Apartment Resident
"The coffee was not bitter but bold and smooth." — Savannah Office Professional
