Savannah Taste Experience
THE CAMPAIGN AT A GLANCE
Total Reach: 10,600 Local Professionals
Venue Coverage: 48 Local Workplaces
Feedback Collected: 2,106 Verified Digital Responses
Campaign Date: February 14th, 2026
Core Objective: Reconnect with the local community, drive corporate group bookings, and build brand ambassadors through a highly engaging, city-wide Valentine’s Day activation.
THE CHALLENGE
The greatest barrier to local revenue has always been the "Local Paradox"—the assumption that food tours are strictly for out-of-towners. Prior to this campaign, 65% of the community had never considered Savannah Taste Experience before a card landed on their desk. The brand was effectively invisible to a large portion of the local demographic.
THE WANDERPERKS SOLUTION
We didn't run an ad campaign; we executed a cultural activation. We dropped 10,600 physical, artist-illustrated "Love Letters" directly into the hands of Savannah's workforce. We delivered 10,000 directly to desks across 48 local workplaces, targeting the economic and cultural engines of the city. By using local artist L.R. Fern, we completely bypassed advertising defenses and placed these cards directly into the city's community pillars. Because we delivered high-quality art perfectly timed for February 14th, these were handed to spouses, partners, and coworkers as actual Valentine's Day cards.
THE RESULTS
1. Massive Local Engagement & Intent
By speaking to Savannah authentically, we manufactured massive local discovery and immediate purchase intent. Our data modeling shows that 69% of the locals who engaged with this card have high purchase intent, rating their likelihood to book a 4 or 5 out of 5.
2. Shattering the "Tourist Trap" Myth
The campaign annihilated the "Local Paradox" assumption. Savannah Taste Experience achieved a massive 3.80/5.00 Community Connection Score. The brand is no longer viewed as a commercial operator exploiting the city; it is viewed as a champion of Savannah culture.
3. Creating Brand Ambassadors
We didn't just acquire leads; we acquired an army of brand ambassadors. An incredible 61.4% of respondents rated their likelihood to recommend Savannah Taste Experience to a friend as a 4 or 5 out of 5. Without having ever stepped foot on one of the tours, over 61.4% of these locals are already willing to act as unpaid sales reps.
4. The "Patron of the Arts" Halo Effect
Only 15.4% of our respondents had ever seen L.R. Fern's artwork before receiving this card. The psychological halo effect of introducing the rest of these locals to a local artist is profound, with respondents explicitly stating the card was "beautiful, tasteful, and a gift"
KEY INSIGHTS
The "Staycation" Goldmine: The data reveals a massive, untapped local revenue stream hidden in plain sight: The Staycation. The number one reason locals play tourist is when friends and family come to town, followed closely by weekend staycations. By positioning STE as the "Ultimate Savannah Staycation," you capture the local resident's wallet.
The Corporate Booking Pipeline: We have built unprecedented community goodwill and discovery, and now we monetize it. The goal is to convert individual local discovery into 20-person corporate buyouts by pitching Spring Corporate Team-Building events to HR Directors and Office Managers at our high-performing community partners.
VOICE OF THE CONSUMER
"Well-connected liaison to the hostess city of the south, connecting both locals and visitors alike by showcasing the best Savannah has to offer for all 5 senses!" — Local Wellness Professional
"I haven't been on one of the tours (yet!), but I LOVE that they're reaching out to the community by engaging local businesses outside of the regular tourist bunch." — Local Government Professional
"With the dazzling Google reviews, I am excited to book a tour as a local. No better way to learn and love the city than to eat and walk it off." — Corporate Workspace Professional
