Savannah Sweet Tea
THE CAMPAIGN AT A GLANCE
Total Reach: 1,054 Professional Employees
Venue Coverage: Multi-Industry Workplace Network
Feedback Collected: 182 Comprehensive Consumer Responses
Campaign Date: January 18th, 2026
Core Objective: Drive targeted trial among local professionals and map consumption-occasion data for retail expansion.
THE CHALLENGE
Savannah Sweet Tea, a premium local brand, sought to break through the "digital noise" and place their product directly into the hands of the daily workforce. The goal was to move beyond traditional retail awareness and identify exactly how, when, and why local professionals choose their beverages during a busy workday.
THE WANDERPERKS SOLUTION
Wanderperks executed a hyper-local workplace activation, targeting a 'captive audience' of professionals during their peak thirst moments. We curated a diverse mix of environments to ensure a broad demographic reach, spanning high-traffic hospitality sectors, automotive service hubs, modern corporate workspaces, and local educational and government institutions.
THE RESULTS
1. Massive Brand Discovery
The campaign acted as a powerful acquisition engine. 63% of participants discovered Savannah Sweet Tea for the first time through the Wanderperks activation.
2. Exceptional Product Approval
The quality of the product was validated by the workforce, with 93% of respondents giving the tea a positive rating (4 or 5 stars).
3. High Conversion Intent
Sampling in the workplace proved to be a direct path to purchase. 43% of respondents indicated they "Definitely" or "Probably" would buy the product at their local store after the trial.
4. Identifying the Occasion
The data revealed a clear path for retail placement: 44% of consumers viewed Savannah Sweet Tea as the perfect "Meal Companion," pointing toward a strategic opportunity in the Grocery Deli and Prepared Foods sections.
KEY INSIGHTS
The "Unsweet" Opportunity: While Peach and Sweet were popular, men were 3.5x more likely to choose the Unsweet option, highlighting a specific functional energy opportunity for the brand.
The Water Alternative: 59% of tasters indicated they would normally drink water during the workday, positioning Savannah Sweet Tea as the primary "flavor upgrade" for health-conscious professionals.
VOICE OF THE CONSUMER
"I wouldn't change a thing. I think it’s perfect." — Savannah Office Professional
"It tastes like actual tea. I love that it uses real cane sugar instead of the fake stuff." — Service Industry Employee, Savannah
"Perfect afternoon boost. The Peach is bold, though I'd love a 'light' version for the workday!" — Local Government Staff
